• Sample Lab! is a new real time concept in Tryvertising (try before you buy)
• It is more relevant and cost effective than mass advertising
• It allows consumers to become familiar with products by actually trying them out
• Sample Lab! is the new breed of product placement in the real world
• It integrates Brands, goods and services into daily life in a more relevant way
• Consumers can make up their minds based on experience not brands advertising messages

Sample Lab! has instant appeal to the Trysumers - today's growing group of experienced consumers, immune to traditional advertising, who enjoy full access to information, reviews and navigation…experienced consumers who are trying out: new appliances, new services, new flavours, new authors, new artists, new music, new games, new destinations, new outfits, new…well new anything!

Sample Lab! is obvious
Sample Lab! is subtle

Everyone is familiar with the obvious product sampling - free shampoo sachets on a magazine cover, or point of sale promotion stands in the supermarket. The big challenge for brands has always been a certain lack of relevance: there is no guarantee samples are tried out at the right time, in the right place, or by the right target audience!

Sample Lab! takes the obvious and incorporates it into the more targeted, more relevant, new-style subtle product sampling. Making product placement part of the landscape, part of the real-world, where consumers hang out and certainly don't mind trying something as long as it makes sense to them. They will even provide you valuable feedback on those samples!

The FUTURE of

Product sampling
Product testing
Product research
Product placement
Product relevance
Consumer targeting
Retail experience
Brand advertising
Tryvertising

...is here, it's...