Sample Central® is the new name for our franchise system worldwide – you probably knew us as Sample Lab!® the FIRST and ORIGINAL tryvertising store, launched in 2007. Sample Central® is exactly the same business concept and model…just a new brand!
Sample Central® is…
- a unique retail experience
- a place that focuses on, and gives consumers, the choice
- a space to promote and test products and innovations
- tryvertising (try before you buy) in the true sense
- a portal that allows a Brand to cut thru the advertising clutter
- the new standard in product placement
- Sample Central is shopping for FREE
Sample Central® is not…
- a product gallery or designer shop
- a sampling salon focused on one product category
- a retail environment where consumers spend money!
Today’s market place is saturated with unwanted advertising samples. Sample Central gives its customers (or members) the choice of what THEY WANT to sample.
Sample Central® allows…
- its members to try out the latest – and often unreleased – products; and
- to take many samples home for free.
In return, members complete surveys (or pay with their opinions) that help Brands, Designers and Manufacturers to improve, and fine-tune, their products for the mass market.
Sampling on street corners or having unwanted samples thrust upon consumers in shopping malls, builds negative Brand associations. This is now a thing of the past.
Sample Central® is a SPACE where brands can promote and test their new product innovations or revitalise established products. This takes place in a REAL SHOPPING environment in REAL TIME, to a willing and accepting customer base.
Sample Central® is product placement in the real world, integrating goods and services into daily life in a relevant way, so that consumers can make up their minds based on their actual experiences.
SAMPLE CENTRAL SUMMARY
- Looks like a store stocked with merchandise
- Features spaces such as:
- a powder room where women can sit down to try out beauty products; and
- a product demonstration areas
- A members-only space
- Members:
- are invited to sample and test new products
- pay a modest registration and an annual membership fee
- need to be over a certain age, and gain entrance to the store by showing their membership identification
- can trying everything out in the shop, and can take home products (numbers vary based on membership level)
- fill out surveys about the products they’ve tested – collecting real consumer feedback and sparking word of mouth advertising.